That much-maligned Apple ad might be creepier than it seems
If you haven't yet seen Apple's new and already infamous commercial, the one in which a giant mechanical compactor violently crushes a pile of musical instruments, books, sculptures, art supplies and toys, turning them into an iPad Pro, then Apple executives probably they are happy. They saw the headlines: “Apple's iPad ad is terrible”; “Because the stench from that bad iPad ad won't go away”; "The advert for Apple's new iPad is a beautiful metaphor for the end of the world." They saw the mocking posts on social media. They know Hugh Grant it weighed. (“The destruction of the human experience,” she wrote on X. “Courtesy of Silicon Valley.”) In response, Apple did what it rarely does: it apologized. “We missed the mark with this video and we are sorry,” one of the...