Chiropractor videos take off on TikTok and YouTube
Hurried. Crack. Pop. These sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.The most popular videos follow a familiar pattern: A patient comes in with a debilitating condition. A chiropractor maneuvers a patient's limbs and joints in terrifying ways, producing a series of pops and creaks. And the patient is freed from years of pain, all in a matter of minutes.For viewers, the clips can be noteworthy and satisfying ASMR (Autonomous Sensory Meridian Response) content. For chiropractors, they are a valuable marketing tool that helps build business.But not everyone in the chiropractic industry is thrilled with video. Some doctors say they are misleading and potentially lead...