The global pet industry is transforming into an extremely competitive market. Since 2020, pet ownership has increased by more than 50% in European countries such as the United Kingdom, Germany and France.
In this episode of Exchange, we focus on the multi-billion dollar pet industry. People go to great lengths to care for their beloved pets, and with this, the industry is booming in North America and Europe. We speak to Sonia Morgan, CEO of Pet Travel EU, which focuses on transporting our furry friends. We also visit a doggy daycare that watches over our pets while we work, and we get the latest from Jeff Hamilton, CEO of Nestlé Purina, who puts into context just how huge the pet industry is.
The industry is growing rapidly, and analysts predict the industry will be worth half a billion dollars by 2030.
The ever-changing pet market
One area of the pet industry that is experiencing significant growth is pet food. Jeff Hamilton, CEO of Nestlé Purina Petcare Europe, explained that as humans become more conscious of the food they consume, we are doing the same for our pets.
Okazoo is a pet care facility based in the heart of the Belgian capital, Brussels. The company is passionate about animal welfare and is committed to entertaining and caring for our furry friends while their owners are at work. The business started in 2010 when owner Karina Koche noticed a gap in the market. Since then, the company has become a trusted source for dog owners across the city.