Oliviero Toscani, promoter of Benetton’s provocative advertisements, has died at the age of 82
Oliviero Toscani, an Italian photographer who used images of an AIDS patient and death row inmates to break the boundaries of fashion imagery as the creative mastermind of Benetton's advertising campaigns, died on Monday. He was 82 years old.His death was announced by his family on Instagram. They did not say where he died or cite the cause of death, but in August Mr. Toscani told the Italian newspaper Corriere della Sera that he had been diagnosed with amyloidosis, a rare and incurable condition in which a buildup of proteins occurs.His shocking campaigns in the 1980s and 1990s helped transform Benetton from a small Italian brand into a global fashion powerhouse, with provocative ads that blurred the lines between marketing and activism, high art and consumer industry.In one ad, an AIDS p...










