Colorado's law aims to protect consumers' brain data
Consumers have become accustomed to the prospect of their personal data, such as email addresses, social contacts, browsing history and genetic ancestry, being collected and often resold by the apps and digital services they use.With the advent of consumer neurotechnology, the data collected is becoming increasingly intimate. A headband acts as a personal meditation coach by monitoring the user's brain activity. Another claims to help treat anxiety and symptoms of depression. Another reads and interprets brain signals as the user scrolls through dating apps, presumably to provide better matches. ("'Listen to your heart' isn't enough," the producer says on his website.)The companies behind such technologies have access to recordings of users' brain activity: the elec...